Hello, we’re Reach, one of Leicester’s longest-established marketing agencies. We have a proven record of delivering grounded marketing expertise and high-flying collateral. 

We have many professional services clients and some great arts clients, who we’ve worked with for years. But our true specialism, and the bulk of our work, is property marketing; mainly industrial but also commercial and residential.

Whatever your sector, we look forward to supporting you across the full range of creative services, from design and copywriting to social media campaigns and AI.

About us.

This original research by Reach Marketing provides a comprehensive analysis of the visibility of various website types in Google search results for the keyword phrase “industrial units for sale” across 97 UK locations. The analysis reveals that property search portal websites overwhelmingly dominate the Google search results, whereas estate agent and property developer websites are notably underrepresented.

Property search portals such as Rightmove and Zoopla hold nearly 77.3% of the top 10 Google search results. These websites benefit from superior SEO practices, high authority, and extensive local content, making them highly visible to users searching for industrial units.

Estate agent websites account for only 5.4% of the top 10 results, while property developers are virtually absent, with just one website making it into the results. This indicates a significant missed opportunity for these sectors to capture organic search traffic.

Property search portals also dominate the top 3 positions, capturing the majority of organic clicks. Rightmove, Zoopla, and Estates Gazette are the top performers, appearing frequently in the top spots, which emphasises the need for industrial property marketers to focus on these platforms.

Despite the low difficulty of ranking for these keywords, property developers rarely appear in search results. Implementing basic SEO best practices can significantly improve visibility.

Developers should not rely solely on agents for marketing. By enhancing their own online presence, they can control branding and accelerate the sales process.

When selecting agents, assess their approach to digital marketing to ensure complementary efforts.

Simple SEO improvements can help estate agent websites rank higher, providing an additional path for users to find available properties.

Strategic Use of Search Portals: Focus on the top-performing portal for a specific location to reduce costs and maintain effectiveness.

Utilise Pay Per Click (PPC) advertising to achieve top visibility on Google search pages, especially for high-volume locations.

Although consultants perform well, there's room for improvement to consistently reach the top 3 positions.

Similar to industrial agents, using PPC can ensure prominent placement in search results, bypassing competition from major property portals.

Our study focuses on the root keyword “industrial units for sale”. “Industrial units'' is an industry specific term more likely to be used by an industry insider, such as an agent or a logistics manager within a large organisation. The use of the term as part of a query in Google Search is thus an important hint towards the quality and intent of the user behind the search, i.e. searches containing the term are more likely to be of high quality and have meaningful commercial intent.

In turn, the findings and recommendations of our study are targeted towards this niche.

The keywords included in our study are “industrial units for sale” + location. Geography has a crucial relevance in real estate transactions, thus it is expected that when users have a real estate related query (“industrial units”) with a transactional intent (“for sale”), location will become an important factor.

For this study, Reach has limited locations covered to cities and towns in the UK with a population of over 100,000 people as of the last census. The following 97 locations have met the criteria:

Industrial units for sale: State of Search and Recommendations

 Reach Marketing Communications, one of Leicester's longest-established marketing agencies, is pleased to announce a successful management buyout. The new leadership team consists of senior Reach figures Owain Prorok and Tara Daya overseeing creative, and Tracey Lloyd and Lucy Bloomfield supervising client relations. The transition already complete, the new directors are already driving the company forward with renewed energy and focus.

Gary Love and Asgoo Pirbhai, the previous owners, have taken consultative roles, ensuring that the company will continue to benefit from their invaluable experience.

Reach Marketing Communications has been delivering industry-leading brands, creative communications, and event management services for more than 30 years.
Our clients come from a wide range of backgrounds, including industry, government, the arts, and professional services but our main specialism is industrial property marketing. The new management team will reinforce these key strengths, with a greater focus on digital marketing, web development, SEO, and social media.

The new Directors express their heartfelt gratitude to Gary Love and Asgoo Pirbhai for all their hard work in establishing Reach Marketing Communications. Their vision and leadership in establishing one of Leicester's most respected marketing agencies has provided a solid foundation for the new management team to build upon.

"We are thrilled to drive Reach Marketing Communications forward with fresh energy," said Owain Prorok, Creative Director. "Our talented team is dedicated to building on our established strengths and embracing new digital innovations. We look forward to continuing our work with our valued clients, plus welcoming new ones as we expand our service offering."

 Reach Marketing Communications is a leading marketing agency based in Leicester, UK, known for its expertise in brand development, creative communications support, property marketing, and events. With a 30-year history, Reach provides creative and compelling digital and print marketing solutions to a wide range of clients, including industry, government, professional services, the arts, and property.

Established Leicester Marketing Agency Announces Management Buyout

Compared to Facebook or Twitter (now X), TikTok was a latecomer when it launched in 2016, but it has quickly become one of the most widely used social media platforms worldwide. Rapidly closing in on 3 billion users, TikTok regularly vies with Google as the world’s most popular website.

Thanks to its phenomenal reach, TikTok has emerged as a powerful platform for content creators, influencers, and businesses, particularly within the real estate sector. From housebuilders to industrial logistics developers, TikTok is proving to be a valuable tool for showcasing products and boosting brand reputations.

As one of the UK’s leading property marketing agencies, Reach Marketing has kept ahead of this explosive trend. In this blog, we'll explore how you can use TikTok for real estate and offer some top tips to elevate your engagement metrics.

Why Use TikTok for Real Estate and Property Marketing?

TikTok is perfect for real estate and property marketing for several reasons:

Thanks to the platform’s highly effective recommendation algorithm, your TikTok videos can reach millions of potential customers and stakeholders – not just buyers and renters, but occupiers, investors, political figures, and the public too.

TikTok is also particularly good at matching their large user pool with the specific content they want, making targeting a breeze. When posting on TikTok, you don’t only get quantity, you get quality as well.

TikTok thrives on easy to produce short-form videos. This bite-sized content, usually between one and two minutes long, can showcase a property or real estate brand in a format appealing to an attention-poor audience.

For longer messages, you can also opt to split your content in multiple, linked TikToks (part 1, part 2 etc.). This is a great way to keep the momentum going on successful posts and trends. You may want to consider this when marketing a new residential development, or to show the different features of a new industrial scheme.

TikToks recommendation algorithms consistently outperform other platforms in linking new users to the freshest content. As a result, users are increasingly using TikTok as a search engine, bringing it into competition with the likes of Google and Bing.

The major difference between TikTok and other social media platforms is the algorithm that delivers your content. Traditionally, platforms like Facebook, Instagram, or X favour network-based content, showing you what the people you have connected with are posting and interacting with. TikTok moves away from this, basing the core of the content delivery on individual interests. TikTok serves you the content it thinks you are interested in, even if the content creator is new to you.

This targeted delivery is what makes TikTok ideal for real estate marketing. Its algorithms can find users interested in different aspects of real estate (e.g. buying a house, or warehousing) and then serve your content to these users, even if they have not previously interacted with your TikTok channel or brand.

To make this as effective as possible, make sure you stay on top of hashtags and sounds, two massive content classification tools in the TikTok algorithm.

With its short-form content, unique editing features and interactive elements, TikTok keeps viewers engaged, increasing the likelihood of conversions.

 shows that TikTok’s engagement rate (by followers) stands at a whopping 2.65%. Although this might not seem a lot, it is miles ahead of competitors, with Instagram’s engagement rate being 0.7%, Facebook’s 0.15% and X’s 0.05%. Therefore, posting your content on TikTok can yield more enquiries, viewings, and sales for your real estate business.

TikTok isn't just for selling a specific product, it's also a great way to build your brand.

TikTok is often used as an awareness generation platform. A great example of this is RyanAir. Their TikTok content isn’t always aimed at getting you to book a flight, but rather to be visible and relatable. They attempt to improve their brand reputation by heavily employing memes and trends to stay relevant and fun.

Whilst a more jocular tone might not be the best for all brands, the key take away is that the informality of TikTok is useful for creating a relationship with your audience, presenting your brand on a more personal level, and improving your reputation.

These are important factors, especially for industrial real estate marketing efforts. Some developments may not always enjoy community support, so using a social media tool like TikTok can provide the necessary platform to connect with the community to build trust and a positive image.

Creating Content with TikTok for Real Estate and Property

Using TikTok for real estate and property marketing is easier than you might think.

Here are a few tips to help you get started:

While quality is important, authenticity should be the main point of your content. Make sure to not turn your available property into a movie set, as that might make your content unappealing. Find the sweet spot between highlighting your property’s features without being misleading.

In the same note, heavy editing is not advised on TikTok. Using the apps native editing tools is highly encouraged, but you will find them limited compared to professional editing software such as Adobe Premiere. Don’t be tempted to over edit your videos for the sake of movie magic, as this might hurt your overall engagement. The quality of your videos should come from your content, not the editing.

Keep your videos short and to the point. Remember that 2.75% engagement rate? To make sure your viewers watch your videos, pay close attention to their structure. We recommend presenting the key message of your video in the first 3 seconds.

For example, when marketing a new residential property for sale, you can mention the number of bedrooms, the location, and the price (or any other key features) at the beginning of the video. Users that are interested in your offer will stay and engage with the rest of the video.

Below is a chart showing an optimal way to structure your video to maximise engagement.

Keep your content fresh by using different video styles, such as virtual tours, property highlights, and behind-the-scenes footage. For more on this, see below.

TikTok favours fresh content, so make sure to upload at regular intervals. The time of posting is also important. The best advice here is to keep testing different posting days and times, then compare the results.

Presentation Styles for Real Estate and Property TikToks

There are three general presentation approaches you can consider:

An estate agent can be featured in the video talking about the property. This is a great way to create authenticity and can help your engagement, especially if the presenter is comfortable being in front of the camera.

For those that are a little camera shy, the next best option is voiceovers. You can record yourself talking over the video and discuss the features of each room as the camera goes around the property. TikTok makes this very easy in their editing tool.

If you can’t find the right voice for your video tour, you can just add text over your video to showcase the property features. When doing this, ensure you use an appropriate sound for your video to create an engaging experience.

Content is key on TikTok, and to that end you might be wondering what types of videos to create. Here are a few ideas to get you started:

Keep your tours simple and to the point. Start off with the property’s best features, the ones that are going to keep viewers hooked wanting more.

For residential tours, entrances, lounges, and kitchens are always good areas to consider for the beginning of the tour.

For industrial tours, start with the main entrance, before moving through the atrium, offices, and into the main warehouse space. Finally, remember to show the external areas, including the goods yard and car park.

In either case, make sure to cover all areas of the property, but don’t spend more time than needed in each space.

A ‘sizzle-reel’ highlights the best features of a property in a short, punchy form. Drive up the excitement levels with a pacey soundtrack.

When doing TikTok for real estate, showcasing the development process allows you to show features of your property that would otherwise be hidden in the finished product.

Whether it’s building materials, construction methods, or the finishing process, highlighting these in a video stimulates demand for the finished product.

Share testimonials from satisfied clients to build trust and credibility with potential customers. A video tour of a happy client’s property will further show the features, while also adding inspiration.

TikTok Tips & Tricks for Real Estate and Property Marketing

Now that you're familiar with the basics of using TikTok for real estate and property marketing, let's explore some tips and tricks.

One of the easiest ways to increase the visibility of your TikTok videos is by using popular sounds and hashtags related to real estate and property.

Pay attention to trends and incorporate them into your videos to increase their reach. When selecting your sound, make sure to select one that is fit for commercial use to avoid any copyright issues.

Below is a list of hashtags we at Reach sometimes use in our real estate TikToks:

Mastering TikTok for Real Estate and Property Marketing

We need an enthusiastic full-stack developer ready to make their mark.

We’re a successful marcoms agency in Leicester with a strong track record in property marketing and the arts. You’ll be helping a talented creative team take the agency to the next level.

Are you a middleweight web developer?

In the ever-evolving landscape of digital marketing, success extends beyond crafting compelling campaigns – it also involves a profound understanding of emerging data protection and marketing trends. For marketing agencies such as Reach and our UK-based clients, aligning strategies with the latest developments in data protection and marketing is not merely a legal obligation but a vital step in establishing consumer trust and maintaining competitiveness in the market.

Evolution of Data Privacy Regulations in the Post-Brexit Era

In the wake of Brexit, the United Kingdom has witnessed significant changes in data protection and marketing regulations. Remaining informed about these updates is crucial for marketing agencies and their clients. The UK General Data Protection Regulation (UK GDPR) serves as the foundation for data protection and marketing, underscoring the importance of compliance for both legal adherence and responsiveness to evolving consumer rights and expectations. Here’s a breakdown of the most important changes:

 The UK has retained the General Data Protection Regulation (GDPR) as part of its domestic law. The UK GDPR, which is essentially the same as the EU GDPR, governs the protection of personal data in the UK. It came into effect on January 1, 2021, replacing the EU GDPR in the UK.

 The UK has also enacted the Data Protection Act 2018, which complements the UK GDPR. This legislation provides additional details and specifications, addressing certain areas not covered by the GDPR, and is designed to work in conjunction with the UK GDPR.

 One significant area of concern has been the transfer of personal data between the UK and the EU. The UK government had recognised the EU as adequate for data transfers, allowing data to flow freely from the UK to the EU. However, the EU has its own process for determining the adequacy of a country's data protection regime, and this may evolve over time.

 The UK has also implemented a separate framework for international data transfers, as it is no longer covered by the EU's adequacy decisions. Businesses and organisations in the UK must comply with these regulations when transferring data to countries outside the UK.

 Data Protection Impact Assessments (DPIAs):

 The UK Information Commissioner's Office (ICO) continues to play a crucial role in enforcing data protection and marketing laws. Organisations are required to conduct Data Protection Impact Assessments for high-risk processing activities.

 The UK government has the authority to make changes to data protection and marketing laws, and it may amend or supplement the existing regulations in response to technological advancements or emerging challenges.

The GDPR, implemented in 2018, aimed to empower individuals with greater control over their personal data. This has profound implications for marketers who heavily rely on data-driven strategies. Key principles of the GDPR include transparency, consent, and the right to be forgotten, all of which directly impact marketing practices.

Transparency lies at the core of the GDPR. Marketers must be clear and open about the data they collect, why they collect it, and how it will be used. This necessitates comprehensive privacy policies and explicit consent mechanisms, ensuring that users are well-informed about the use of their data.

Under GDPR, marketers are required to obtain explicit consent from individuals before collecting and processing their data. This shift from implied consent to an opt-in model ensures that users have the power to choose whether they want to participate in data collection activities – or not. This has profound implications for email marketing, retargeting campaigns, and other personalised advertising strategies.

One of the fundamental rights granted by the GDPR is the right to erasure, commonly known as the right to be forgotten. This gives individuals the power to request the deletion of their personal data. For marketers, this means implementing robust systems to swiftly respond to such requests, ensuring compliance and building trust with their audience.

Navigating the SEO Landscape with GDPR in Mind

In the realm of Search Engine Optimisation (SEO), where data is pivotal for understanding user behaviour and optimising content, the GDPR introduces both challenges and opportunities.

Balancing Data Collection and User Privacy

While SEO relies on data for keyword research, user behaviour analysis, and content optimisation, it is essential to strike a balance that respects user privacy. Marketers must adopt anonymisation techniques and prioritise aggregated data over individual-level insights to comply with GDPR while still benefiting from valuable SEO insights.

Cookies play a crucial role in tracking user behaviour for SEO purposes. GDPR mandates obtaining user consent before deploying cookies. Marketers must implement clear and user-friendly cookie consent mechanisms, ensuring compliance without compromising the effectiveness of their SEO strategies.

Achieving GDPR compliance is not just a legal requirement but also a strategic move for SEO. Search engines, particularly Google, have emphasised user experience and data privacy as ranking factors. Websites that prioritise user privacy and comply with GDPR are more likely to be favoured by search algorithms, indirectly impacting their SEO performance.

PPC campaigns rely heavily on data to target the right audience, optimise ad spend, and measure campaign effectiveness. From user demographics to browsing behaviour, the information collected is instrumental in tailoring ads for maximum impact. However, this data-driven approach must be harmonised with the principles laid out in GDPR to ensure ethical and lawful practices.

The GDPR imposes strict regulations on the collection, processing, and storage of personal data. For PPC advertisers, this means reassessing data collection methods, obtaining clear user consent, and ensuring transparency in advertising practices. Privacy policies should explicitly state how user data will be utilised, and consent mechanisms must be prominently featured in PPC campaigns.

Obtaining user consent is paramount in PPC advertising under GDPR. Advertisers must implement user-friendly consent mechanisms, ensuring that individuals are informed about the data being collected and are given the option to opt in or out. This transparency not only satisfies legal requirements but also contributes to building trust with the audience.

Under GDPR, the days of sending unsolicited emails are long gone. Consent is the cornerstone of email marketing compliance, and businesses must obtain explicit permission before sending promotional emails. This not only aligns with legal requirements but also ensures that the audience is genuinely interested in receiving communications.

Transitioning to an opt-in model is essential for GDPR compliance in email marketing. This means users must actively choose to receive communications by checking a box or taking a similar affirmative action. Pre-checked boxes or implicit consent are no longer acceptable, highlighting the importance of clear and unambiguous consent.

Every email campaign should include links to the organisation's privacy policy, providing recipients with detailed information on how their data will be used. Transparency builds trust, and businesses should clearly communicate the purpose of collecting email addresses, the type of content subscribers can expect, and how often they will receive communications.

GDPR places significant importance on how businesses handle and store personal data. In the context of email marketing, this translates to robust data management practices.

Email lists containing personal data must be securely stored to prevent unauthorised access. Businesses should invest in encryption technologies and regularly audit their data storage systems to ensure compliance with GDPR security standards.

GDPR grants individuals the right to have their personal data erased. In the context of email marketing, this means businesses must promptly remove a subscriber's data upon request. Implementing clear and accessible unsubscribe options in every email is a crucial step in honouring the right to be forgotten.

In conclusion, the convergence of GDPR and digital marketing is not merely a legal requirement; it's a paradigm shift towards a more conscientious and user-centric approach. By embracing GDPR principles across SEO, PPC, email marketing, and social media, businesses can navigate the intricacies of data protection while building lasting relationships and credibility in the digital realm.

As digital communications continue to evolve, the harmonious integration of GDPR and digital marketing practices remains the compass guiding businesses towards ethical and successful engagements in the interconnected world of the internet.

Navigating through the data protection minefield is just one of the ways Reach can help our clients to trade ethically. To find out more, contact us today.

Navigating the Future: Unveiling Key Data Protection Trends for UK Clients in the Dynamic Realm of Marketing

The market for industrial logistics real estate is more competitive than it has ever been. However, even in this competitive environment, we continue to witness instances of poor promotion practice that can cause even the best offers to falter.

Here, we shed light on the murky areas where many a marketing initiative can go awry. For a better, more effective industrial logistics property campaign, we offer six golden tips below.

1. Relying Solely on A Website and Brochure

This is the #1 cardinal sin of any industrial logistics marketing campaign. Trusting that occupier interest in your property will be driven by a website and a downloadable PDF is a very passive strategy. Rather than putting all your eggs in one digital basket, instead strongly consider diversifying your marketing channels. Email, SEO, social media, and paid advertising all have valuable roles to play. A well-rounded strategy ensures you will reach your audience wherever they are.

Ever been to a party where someone talks only about themselves? Awkward, right? Same goes for industrial logistics property marketing. Ignoring your audience's needs is a sure-fire way to lose their interest. Instead, take the time to understand their pain points, desires, and preferences. Tailoring your messaging platform to resonate with occupiers, agents, funds, and stakeholders, will drive engagement through the roof.

Web analytics are the unsung hero of marketing. Yet, it's easy to overlook them, especially in industrial logistics property marketing. Ignoring your web analytics means missing out on valuable insights and potential customers. Keep a close eye on your data, tweak your strategies based on performance, and success will come.

Originality is the spice of marketing life. While it's fine to draw inspiration from competitors, blindly copying their strategies won't set you apart. Find a unique voice, tone, and approach that encapsulates the virtues of your organisation, and your offer. Authenticity is magnetic – it attracts and retains your audience.

In a world glued to smartphones, neglecting mobile optimisation is a cardinal sin. Ensure your website and content are mobile-friendly. Trust us; your audience will thank you with increased engagement and conversions.

Consistency is key, both in messaging and presence. Changing your brand tone or disappearing for long stretches confuses your audience. Stay true to your brand voice, post regularly, and maintain a steady presence across platforms.

There you have it – how to avoid those common mistakes that can trip up the marketing of any industrial logistics property. Remember, property marketing is an ever-evolving journey. Keep learning, and always be alert to new possibilities.

Of course, the easiest and best method is to use an agency that knows property marketing inside out. For all that and more, talk to Reach Marketing today.

Six marketing practices industrial logistics property developers should avoid

Welcome to an exciting year in the world of marketing! As businesses gear up for another dynamic chapter, staying ahead of the curve is paramount. In our latest blog post, we present the ultimate guide to navigating the marketing landscape with precision – the "2024 Marketing Calendar." This comprehensive calendar not only marks the passing of days but unveils a strategic roadmap, highlighting key UK marketing dates for 2024. Brace yourself for a year of unparalleled opportunities, as we unravel the dates that will shape your marketing campaigns and elevate your brand to new heights. Let's dive into the future together and uncover the pivotal moments that will define your marketing success in 2024.

28/04 - World Day for Safety & Health at Work

10/06 - International Men's Health Week starts

16/06 - International Men's Health Week ends

26/08 - Summer Bank Holiday / International Dog Day

2024 Marketing Calendar | Key UK Marketing Dates for 2024

The 7 types of commercial property videos you need in 2024

The commercial, industrial and logistical real estate industry is becoming more competitive than ever. Limited availability of land, as well as increased costs and interest rates are increasing the supply and demand imbalance of the industry. Therefore, marketing will play an increasingly important role in ensuring your commercial development achieves the desired ROI. Commercial property videos are a pivotal part of commercial real estate marketing campaigns, and creating quality video content can make your property sell quicker.

Read below to find out our recommendations for commercial property videos you need to include in your 2024 marketing activity.

The technological advancement of drones has revolutionised the commercial property videos industry. Drones provide the capability of capturing aerial footage of commercial properties, which previously had to be accomplished by using helicopters in a process that would be lengthy and expensive.

With today’s technology, drones can be used to capture not only aerial footage from the outside of the new commercial development, but they can also be deployed inside the buildings to capture dynamic scenes that help showcase the size and features of the development.

Producing commercial property videos using drones became a lot more accessible, however not anyone can create one. According to UK legislation, drones must be manned by trained professionals who must follow rules and guidelines regarding how and when they can fly a drone. Furthermore, an expert drone videographer will be able to maximise the capabilities of the drone to produce the best footage for a commercial property.

CGI (Computer-Generated Imagery) scheme videos are virtual representations of a commercial development that is yet to be built or finalised. They are created using advanced 3D modelling software and techniques to create realistic images and videos of how the finished development will look.

CGI scheme videos are a central part of most commercial real estate marketing strategies. Firstly, they allow potential occupiers to visualize the finished development and get a better sense of what the space will look like once it's ready to be used. This is especially important for developments that are still in the planning and development stages, as it can be difficult to create a meaningful representation of the finished product without artificially generating the final version.

CGI images of a development are used from the initial planning of a new commercial development; however a video can provide more context and cues to understand the scope of the project. For example, using only still images, it could be hard to show all the different features of the new development, especially when having to account for both external and internal features. For example, a CGI scheme video can show potential tenants what the lobby or common areas will look like or highlight any unique design features or technologies that set the development apart from competitors.

Creating a CGI scheme video is a lengthy and complicated process that requires expertise in 3D modelling, animation, and visual effects. It typically involves a team of skilled professionals including architects, designers, and animators, who work together to create a virtual representation of the development. The process can take several weeks or even months, depending on the complexity of the development and the level of detail required. Furthermore, experience within real estate CGI is also an important factor, as generating not only the buildings but also the environment surrounding the building, including live elements such as cars, people or nature requires a unique set of skills within the CGI industry.

CGI scheme videos are one of the main commercial property video types, as they are a powerful marketing tool that can help secure investment and customers for the project.

Demographic videos are short assets with high informational intent. Their purpose is to present data in an engaging fashion, creating visual cues that transform statistics in actionable insights.

One crucial aspect of any commercial real estate is location. Highlighting the benefits of your commercial property’s location can provide an incentive for prospective clients to choose your property or development.

How close is your commercial property to major motorways? How close is it from major consumer centres? What is the infrastructure around the property like? All of these questions can be easily answered in your demographics video. All of these questions can be potential pain points for your prospects, so addressing them in a way that emphasizes the benefits of your commercial property.

Secondly, when choosing a new commercial property, occupying businesses will need to know that the location will allow them to fulfil their staffing needs. Whereas this is not a concern for commercial properties near big cities such as Manchester or Birmingham, more remote locations might pose demographic questions to the buyers.

A very easy way to promote the viability of your commercial property location is through a demographics video showcasing local demographic data around the locations surrounding the commercial property. Your video can show how many working age adults are available in nearby towns and cities, as well as the estimated time it would take them to reach your new commercial property for their shifts.

One of the main benefits of demographic videos is their cost. These videos can be done using basic animation and will usually not require any filming or advanced 3D CGIs. Furthermore, demographic videos tend to be quite short, averaging between 30s -60s.

Demographic videos should form part of your commercial property marketing plan, as this type of informational content can convince prospective buyers that your location is the right fit for their business.

Instructional videos are aimed mainly at internal use, as they will be useful for occupiers to have to understand how to operate the building’s facilities correctly. These videos can also be used for training staff.

Instructional videos are generally not animated, and they involve a trainer being filmed while they demonstrate the facilities of the building. Therefore, a good instructional video requires a professional camera and microphone, as well as production and post-production editing.

Instructional videos are usually a commercial property video overlooked from the general marketing plan. However, this type of video has will usually be done once the building is complete, giving a great opportunity to get footage of the finalised product, which can then could also be used throughout your other videos. If the commercial property you just built has amazing features, these can be shared on your social channels or form part of other campaigns.

Annual review videos are a staple of corporate video marketing. They provide organisations the opportunity to showcase their performance and achievements. They can be a great morale booster for employees, shareholders and customers alike.

Within commercial real estate, an annual review video can focus on:

new property developments and their progress

share price developments (for publicly traded companies)

Annual review videos have great versatility when it comes to delivery. They can be sent as part of an email or internal newsletter to internal stakeholders and uploaded on the website or posted on social media for customers and followers.

Given that annual review videos are generally released during the end of the calendar year, this can also serve as an opportunity to include holiday specific messaging and blend the video as part of the holiday marketing calendar.

Annual review videos are a convenient way to generate commercial property videos. They are quick to produce, as a mix of animation and existing assets can be used to create the video. Some companies may choose to include filmed messages from key members of the organisation, which could add to the time and effort needed to create an annual review video.

Social media should be part of any real estate marketing strategy. This channel allows for seamless interaction between brands and their followers. Videos are a mainstream way of generating impressions and increasing engagement with social media posts. Therefore, developers and commercial property owners should leverage the benefits of introducing video as part of their social media strategy.

Commercial property videos for social media can take many forms, including the ones covered in this blog. Similar to demographic videos, social media campaign videos don’t need to be very long. Research shows that videos 

 tend to perform best on most social media platforms.

One important factor to consider when producing social media videos is the formatting. The vast majority of your audience will see the video on their phone, most likely in a vertical format. Make sure your video is set to the correct dimensions to accommodate this and make sure the overall output is not cropped or skewed, as this can lead to an unpleasant viewing experience.

Furthermore, social media platforms such as TikTok and Instagram allow filters, stickers, music and many other forms of addons to be applied to videos. These have the potential to enhance the overall feel and delivery of your video. Make sure to use these when necessary to make your commercial property video seamlessly blend in with the other content on the platform.

Most social media platforms allow captions to be automatically generated and displayed on the video. If your video has dialogue within the audio, this is a perfect opportunity to make your content more accessible.

The process of building commercial properties is lengthy. Construction timelapse involves placing a camera on your site which will continuously take photos throughout your project. This creates a unique type of commercial property videos that shows the progress of your development through time.

Timelapse videos work great for commercial and industrial developments, given the large size and intricacies of each project. The end result condenses months or years’ worth of work in just a couple minutes, showing every step of the development journey.

Timelapse construction videos can be implemented in your marketing strategy in different ways. You can have a live feed of the project on your website, giving users a real time view of your progress. Also, timelapse videos can be used in your social media posts to provide updates to your followers, as well as in annual review videos highlighting your successes.

Overall, construction timelapse videos are a great way to preserve the legacy of your business and developments. Given the specialist equipment required, as well as the initial setup considerations, construction timelapse videos should be executed by an expert.

Create Commercial Property Videos that convert

Creating great commercial property videos requires time, expertise, and creativity. From generating complex 3D CGIs of large commercial developments to demographic videos and social media campaigns, the Motion department at Reach Marketing can help you create and implement the best strategy for your business.

Location is a crucial element of the real estate industry. This is true for all types of real estate, including residential, commercial and industrial. Therefore, to achieve success, the importance of location also needs to be reflected in the marketing strategy of any organisation operating within the industry. Local SEO for real estate gives the perfect opportunity to include and improve how your online presence targets your geographic audience.

Local SEO for real estate is the process of optimising the online presence of an organisation to perform better in searches performed by local users. Whereas normal SEO simply looks at improving organic performance (and therefore the location of the users is not important beyond a national level), local SEO focusses on the geographical component of a search more than on the total traffic generated.

As an example, a chartered surveyor based in the East Midlands might be interested in ranking for queries around “commercial property survey”, as user queries containing this element will most likely have an intent that can be met by the chartered surveyor’s services. Usual real estate SEO efforts will attempt to place our chartered surveyor at the top of searches containing the phrase “commercial property survey”, without necessarily paying attention to the location of the users. This strategy can generate increased traffic and leads, however these leads may not be of use if they are coming from an area the surveyor firm does not operate in.

On the other hand, Local SEO will focus on improving performance for meaningful queries that account for the location and span of the business. For example, a good real estate local SEO strategy for the same surveyor will attempt to achieve good organic positions and traffic from queries such as “commercial property survey Leicester”, “land valuations Derby” or “rent reviews Nottingham”.

There are many elements that make up a real estate local SEO strategy, which need to coherently work together to localise the business and its offering, giving the right signals for search engines.

Google Business Profile is a tool designed to display organisational information within the Google suite of products, specifically on Google Search and Google Maps.

This tool provides an unmatched ability to showcase your business to users looking for information either about your organisation or the services you provide.

There are three main ways in which Google Business Profile can help with real estate local SEO:

The Google Business Panel is presented to users when they perform a “navigational” search. When users search for your company name on Google, they are most likely interested in your website , contact options or opening hours. All this information is available in the business panel, usually displayed to the right of organic results, making it easy for users to find what they are looking for without the need for additional clicks.

Other than the usability benefit, the business panel also confers a level of legitimacy, as it shows that the business is real and established. Another factor that can positively contribute to increased legitimacy is reviews, which are also part of the business panel.

As part of the business panel, you can configure the following information about your business:

One of the most important features of the Google Business Profile is the Google Map Pack.There is an increasing number of searches focussed around local businesses. These searches target a service rather than an organisation, as the users are looking at finding the best fit for their need. Google answers these queries by providing a comprehensive map of businesses that provide the service the user is looking for.

The Map Pack displays the location of nearby businesses that offer the service the user is searching for. It also provides other information about the businesses, such as contact information, opening times and reviews. The Map Pack is designed to help users find businesses relevant to their searches.

The Map Pack is displayed at the top of organic results, and therefore it can be a very easy way to outrank your competitors, and become the first answer local users see.

Lastly, Google Business Profile also gives the advantage of a Google Maps pin. With this, users will be able to easily find your location and use all the features of Google Maps to find their way to you. Furthermore, the Google Maps pin also displays business information, such as opening times or links back to your website. This is a really useful feature for businesses both in cities and in more rural areas, as this makes your business very easy to find.

Furthermore, the Google Maps platform has a search functionality, which displays local businesses for any queries. For example, if users are searching for “surveyor”, all the local surveying business will be highlighted on the map. This is another great opportunity to target local traffic that searches for a service rather than for a business.

Generating as many positive reviews as possible is paramount to a successful Real Estate Local SEO plan.

Reviews are user generated content that rate the interaction between the organisation and the reviewer. These interactions can be both B2B and B2C, making reviews relevant to all the niches within the real estate industry.

Reviews are a great way for new users to get to trust your business more, as they can see how other people feel about your business. Therefore, generating reviews on your Google Business Profile listing can attract more customers to your business.

Each review on the Google Business Profile platform can include the following:

Any potential responses from other users or the business (business replies are highlighted as “response from the owner”)

The number of users who found this particular review helpful

Attracting a larger number of positive is a great way to increase your legitimacy. Furthermore, to show other users that you value customer feedback, make sure to reply to all your reviews, both positive and negative. Where possible, try to use this opportunity to present more facts and give more insight into your business and its success.

Local SEO isn’t just about your Google Business Profile listing. Although GMB will be a crucial part of your local SEO for real estate strategy, there are more actions you can take to improve the local performance of your website in search results.

For some local queries (query + location, e.g. “houses for sale Leicester”) the map pack provided in Google Search Results may not fully meet the user intent. For queries that are highly research focus ( for example, queries around buying a house), users will most likely scroll past the map pack and use organic search results as well to find what they are looking for. Therefore, it is important to have good organic rankings for local searches as well, as this might generate more traffic than the map pack for some queries.

Ranking organically for local queries is no easy process, and careful consideration is required as part of a real estate SEO strategy to make sure your website has the best plan to achieve this. Common tactics used in local SEO for real estate websites include using location modifiers in title tags, meta descriptions and the content of the page. For example, instead of using a meta title that focuses on just the services you provide (e.g “ Real Estate Agent | Company Name”) , try incorporating the areas where the services are provided as well (e.g. “Real Estate Agent in Leicester & Nottingham | Company Name”). This will be a clear signal to Google that your website should be pushed to users in these areas, and as a result can improve your organic positions for local queries. Other elements that can benefit from having a location modifier introduced are meta descriptions and the actual content of the pages.

A common tactic used in the real estate niche to generate local SEO results is the use of dedicated landing pages. By creating an individual page for each location (e.g. Homes for sale in Leicester, Homes for sale in Nottingham etc.) a clear distinction and journey can be planned for each geographical location. This will also allow for bespoke title tags and meta descriptions that will include the location modifier. However, the problem with this approach is duplicate content. Depending on how your website is built and what you display on these pages, Google may not be able to understand the difference between your content. If it finds that the content is similar or identical, this could be detrimental to organic performance, as Google will most likely not index any pages it suspects are duplicates of others. Introducing unique, meaningful content on each page that is able to differentiate the intent of each page is a solid strategy to maximise real estate local seo efforts.

A great example of this is the US based real estate agency Miami Real Estate. They have created individual pages for each area of Miami they operate in. However, to avoid duplicate content issues, each page has a dedicated content block, thoroughly covering each area. Because of this, they can signal the difference in intent on their pages, even for very similar locations, such as Miami and South Miami.

Directories are websites featuring information about places, people and organisations. They are a great tool to find the business you are looking for or a list of businesses in your area. Apart from their benefits to users, directories are also important for search engines, as they provide crawlers with a vast amount of links to different websites.

Citation building should be considered as a real estate local SEO tactic, given the ability of this process to generate links back to your website. There are numerous property specific directories as well as general ones where real estate organisations can be visible to users and search engines.

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