Panattoni
Industrial logistics real estate developer
Brand. Website. Campaigns. Copy Writing. Photography. Movies. CGI. Social Media. Masterplans. Print. Events. Signage.
Brochures remain an important part of the marketing mix for Panattoni
Panattoni emailers have high open and click through rates
At the forefront of developments
As the country's largest developer of industrial logistics space, Panattoni UK constantly brings forward an enviable pipeline of developments.
To the layperson, one big box can look pretty much like another. So how can Reach put clear air between Panattoni's own offerings and those of their rivals?
As with any competitive marketplace, differentiation is key. Our challenge is to throw away the cookie cutter and look at each development with fresh eyes. Once we have found the proposition's inherent character, we create a proposition that will appeal to a jaded audience in new and emotive ways.
Reach produced the current Panattoni UK website
Working in partnership
As their longstanding marketing partner, Reach have worked with Panattoni UK since their inception. We have helped to shape their brand identity, rolling out incisive campaigns and eye-catching collateral across a broad spectrum of online, social media and print channels – and even in VR.
Just because Panattoni UK are the biggest does not make them complacent. Industrial logistics real estate is a hot market right now. As such, Reach are constantly challenged to deliver innovation across Panattoni UK's marketing activities. Working with the client, we ensure that the right message reaches the right people at the right time, in ways they will remember.
Reach produced a media kit for Panattoni to use on social media
Box fresh
On balance, industrial logistics developments can all appear pretty similar. The collateral can look the same, and say similar things.
At Reach, we think the copy-and-paste approach isn't good enough.
In order to create differentiation between Panattoni's developments, we develop a bespoke messaging platform for each new offer. This allows us to capture the essense of each proposition, then write copy that talks about it in new and engaging ways.
Reach have developed a unique brand for Panattoni UK to fit within the global corporate identity
Reach produced the Panavista VR platform for Panattoni, including a headset and supporting app
Virtual Realty
Panavista is Panattoni UK's innovative virtual reality platform.
Combining a branded VR headset and custom app, Panavista puts industrial agents and their clients directly in the picture. Interactive 3D tours allow users to immerse themselves in Panattoni UK's products as if they were physically on site themselves.
Developed by Reach exclusively for Panattoni UK, the Panavista VR app is both a sales tool and content delivery platform in one. Incredibly easy for anyone to pick up and use, updates are delivered over the air, meaning that no user intervention is required.
The Quick Start Guide included with the Panattoni Panavista VR headset
Ahead of events
Across the industry, Panattoni is a leading name in industrial logistics marketing events. In light of the subsiding COVID pandemic, interest has renewed in these vital meeting points for the agent community.
Reach is proud to be Panattoni's longstanding events partner. We deliver launches, PC events and regional dinners at sites across the UK.
As a result of our events, agents and clients alike regard Panattoni as a leader in the field. Our secret? Great organisation and, above all, an extra twist of imagination.