Our team at Reach Marketing was recently thrilled to join the launch of the Leicester Comedy Festival 2025 brochure at Voco Leicester. This year, the festival will run from February 5th to 23rd, boasting 720 events across 80 venues. With tickets now on sale, comedy fans have plenty to look forward to.

The event marked yet another year of collaboration with the festival, celebrating a longstanding partnership that began over three decades ago. And what an event it was – featuring laughter, networking, and a showcase of fantastic acts to kick off what promises to be the festival’s biggest and best year yet!

Shaping the Leicester Comedy Festival identity

At Reach, the Leicester Comedy Festival holds a special place in our hearts. It’s not only Europe’s largest and longest-running comedy festival but also a brand we’ve helped shape since its earliest days.

One of the greatest privileges has been helping build the Leicester Comedy Festival’s unique and recognisable identity. Early on, Reach helped to develop the LCF corporate brand, including implementing the now-iconic smile – an emblem that embodies the spirit of the festival and signals to attendees they’re in for a top-quality experience.

The festival brochure: an annual highlight

Each year, designing the Leicester Comedy Festival brochure is one of our team’s most exciting projects. This flagship 180-page guide is a labour of love that showcases every act, performance, and venue involved in the festival. It’s a vital resource for festivalgoers, brimming with detailed listings that are regularly updated to ensure accuracy right up to publication. Our goal? To make the brochure both functional and fun, capturing the festival’s spirit while guiding comedy lovers to the events they won’t want to miss.

From modest beginnings, the Leicester Comedy Festival has grown to become a cornerstone of the comedy world, only rivalled in scale by the Montreal Comedy Festival. We’re immensely proud to have played a role in its expansion since 1994, providing creative support that has helped it flourish into one of Europe’s premier cultural events.

At the launch event, some of our team had the chance to see the festival’s top acts at the Pick of the Fest showcase. Hosted by the talented Nina Gilligan, the show included laugh-out-loud performances by Lindsey Santoro, Darren Harriot, and Jamie D’Souza. It was the perfect way to celebrate the release of this year’s brochure, and we’re thrilled that more people will soon have their hands on it as they plan their festival experience.

As we look ahead to February, we’re excited to see the Leicester Comedy Festival light up our home city once again. We’re honoured to be part of its journey and grateful for a partnership that has brought joy to so many over the years. And, if you’re passing by, don’t forget to 

Find out more about our work with the Leicester Comedy Festival 

Building Partnerships That Last: Celebrating Leicester Comedy Festival 2025 with Reach

This original research by Reach Marketing provides a comprehensive analysis of the visibility of various website types in Google search results for the keyword phrase “industrial units for sale” across 97 UK locations. The analysis reveals that property search portal websites overwhelmingly dominate the Google search results, whereas estate agent and property developer websites are notably underrepresented.

Property search portals such as Rightmove and Zoopla hold nearly 77.3% of the top 10 Google search results. These websites benefit from superior SEO practices, high authority, and extensive local content, making them highly visible to users searching for industrial units.

Estate agent websites account for only 5.4% of the top 10 results, while property developers are virtually absent, with just one website making it into the results. This indicates a significant missed opportunity for these sectors to capture organic search traffic.

Property search portals also dominate the top 3 positions, capturing the majority of organic clicks. Rightmove, Zoopla, and Estates Gazette are the top performers, appearing frequently in the top spots, which emphasises the need for industrial property marketers to focus on these platforms.

Despite the low difficulty of ranking for these keywords, property developers rarely appear in search results. Implementing basic SEO best practices can significantly improve visibility.

Developers should not rely solely on agents for marketing. By enhancing their own online presence, they can control branding and accelerate the sales process.

When selecting agents, assess their approach to digital marketing to ensure complementary efforts.

Simple SEO improvements can help estate agent websites rank higher, providing an additional path for users to find available properties.

Strategic Use of Search Portals: Focus on the top-performing portal for a specific location to reduce costs and maintain effectiveness.

Utilise Pay Per Click (PPC) advertising to achieve top visibility on Google search pages, especially for high-volume locations.

Although consultants perform well, there's room for improvement to consistently reach the top 3 positions.

Similar to industrial agents, using PPC can ensure prominent placement in search results, bypassing competition from major property portals.

Our study focuses on the root keyword “industrial units for sale”. “Industrial units'' is an industry specific term more likely to be used by an industry insider, such as an agent or a logistics manager within a large organisation. The use of the term as part of a query in Google Search is thus an important hint towards the quality and intent of the user behind the search, i.e. searches containing the term are more likely to be of high quality and have meaningful commercial intent.

In turn, the findings and recommendations of our study are targeted towards this niche.

The keywords included in our study are “industrial units for sale” + location. Geography has a crucial relevance in real estate transactions, thus it is expected that when users have a real estate related query (“industrial units”) with a transactional intent (“for sale”), location will become an important factor.

For this study, Reach has limited locations covered to cities and towns in the UK with a population of over 100,000 people as of the last census. The following 97 locations have met the criteria:

Industrial units for sale: State of Search and Recommendations

 Reach Marketing Communications, one of Leicester's longest-established marketing agencies, is pleased to announce a successful management buyout. The new leadership team consists of senior Reach figures Owain Prorok and Tara Daya overseeing creative, and Tracey Lloyd and Lucy Bloomfield supervising client relations. The transition already complete, the new directors are already driving the company forward with renewed energy and focus.

Gary Love and Asgoo Pirbhai, the previous owners, have taken consultative roles, ensuring that the company will continue to benefit from their invaluable experience.

Reach Marketing Communications has been delivering industry-leading brands, creative communications, and event management services for more than 30 years.
Our clients come from a wide range of backgrounds, including industry, government, the arts, and professional services but our main specialism is industrial property marketing. The new management team will reinforce these key strengths, with a greater focus on digital marketing, web development, SEO, and social media.

The new Directors express their heartfelt gratitude to Gary Love and Asgoo Pirbhai for all their hard work in establishing Reach Marketing Communications. Their vision and leadership in establishing one of Leicester's most respected marketing agencies has provided a solid foundation for the new management team to build upon.

"We are thrilled to drive Reach Marketing Communications forward with fresh energy," said Owain Prorok, Creative Director. "Our talented team is dedicated to building on our established strengths and embracing new digital innovations. We look forward to continuing our work with our valued clients, plus welcoming new ones as we expand our service offering."

 Reach Marketing Communications is a leading marketing agency based in Leicester, UK, known for its expertise in brand development, creative communications support, property marketing, and events. With a 30-year history, Reach provides creative and compelling digital and print marketing solutions to a wide range of clients, including industry, government, professional services, the arts, and property.

Established Leicester Marketing Agency Announces Management Buyout

Compared to Facebook or Twitter (now X), TikTok was a latecomer when it launched in 2016, but it has quickly become one of the most widely used social media platforms worldwide. Rapidly closing in on 3 billion users, TikTok regularly vies with Google as the world’s most popular website.

Thanks to its phenomenal reach, TikTok has emerged as a powerful platform for content creators, influencers, and businesses, particularly within the real estate sector. From housebuilders to industrial logistics developers, TikTok is proving to be a valuable tool for showcasing products and boosting brand reputations.

As one of the UK’s leading property marketing agencies, Reach Marketing has kept ahead of this explosive trend. In this blog, we'll explore how you can use TikTok for real estate and offer some top tips to elevate your engagement metrics.

Why Use TikTok for Real Estate and Property Marketing?

TikTok is perfect for real estate and property marketing for several reasons:

Thanks to the platform’s highly effective recommendation algorithm, your TikTok videos can reach millions of potential customers and stakeholders – not just buyers and renters, but occupiers, investors, political figures, and the public too.

TikTok is also particularly good at matching their large user pool with the specific content they want, making targeting a breeze. When posting on TikTok, you don’t only get quantity, you get quality as well.

TikTok thrives on easy to produce short-form videos. This bite-sized content, usually between one and two minutes long, can showcase a property or real estate brand in a format appealing to an attention-poor audience.

For longer messages, you can also opt to split your content in multiple, linked TikToks (part 1, part 2 etc.). This is a great way to keep the momentum going on successful posts and trends. You may want to consider this when marketing a new residential development, or to show the different features of a new industrial scheme.

TikToks recommendation algorithms consistently outperform other platforms in linking new users to the freshest content. As a result, users are increasingly using TikTok as a search engine, bringing it into competition with the likes of Google and Bing.

The major difference between TikTok and other social media platforms is the algorithm that delivers your content. Traditionally, platforms like Facebook, Instagram, or X favour network-based content, showing you what the people you have connected with are posting and interacting with. TikTok moves away from this, basing the core of the content delivery on individual interests. TikTok serves you the content it thinks you are interested in, even if the content creator is new to you.

This targeted delivery is what makes TikTok ideal for real estate marketing. Its algorithms can find users interested in different aspects of real estate (e.g. buying a house, or warehousing) and then serve your content to these users, even if they have not previously interacted with your TikTok channel or brand.

To make this as effective as possible, make sure you stay on top of hashtags and sounds, two massive content classification tools in the TikTok algorithm.

With its short-form content, unique editing features and interactive elements, TikTok keeps viewers engaged, increasing the likelihood of conversions.

 shows that TikTok’s engagement rate (by followers) stands at a whopping 2.65%. Although this might not seem a lot, it is miles ahead of competitors, with Instagram’s engagement rate being 0.7%, Facebook’s 0.15% and X’s 0.05%. Therefore, posting your content on TikTok can yield more enquiries, viewings, and sales for your real estate business.

TikTok isn't just for selling a specific product, it's also a great way to build your brand.

TikTok is often used as an awareness generation platform. A great example of this is RyanAir. Their TikTok content isn’t always aimed at getting you to book a flight, but rather to be visible and relatable. They attempt to improve their brand reputation by heavily employing memes and trends to stay relevant and fun.

Whilst a more jocular tone might not be the best for all brands, the key take away is that the informality of TikTok is useful for creating a relationship with your audience, presenting your brand on a more personal level, and improving your reputation.

These are important factors, especially for industrial real estate marketing efforts. Some developments may not always enjoy community support, so using a social media tool like TikTok can provide the necessary platform to connect with the community to build trust and a positive image.

Creating Content with TikTok for Real Estate and Property

Using TikTok for real estate and property marketing is easier than you might think.

Here are a few tips to help you get started:

While quality is important, authenticity should be the main point of your content. Make sure to not turn your available property into a movie set, as that might make your content unappealing. Find the sweet spot between highlighting your property’s features without being misleading.

In the same note, heavy editing is not advised on TikTok. Using the apps native editing tools is highly encouraged, but you will find them limited compared to professional editing software such as Adobe Premiere. Don’t be tempted to over edit your videos for the sake of movie magic, as this might hurt your overall engagement. The quality of your videos should come from your content, not the editing.

Keep your videos short and to the point. Remember that 2.75% engagement rate? To make sure your viewers watch your videos, pay close attention to their structure. We recommend presenting the key message of your video in the first 3 seconds.

For example, when marketing a new residential property for sale, you can mention the number of bedrooms, the location, and the price (or any other key features) at the beginning of the video. Users that are interested in your offer will stay and engage with the rest of the video.

Below is a chart showing an optimal way to structure your video to maximise engagement.

Keep your content fresh by using different video styles, such as virtual tours, property highlights, and behind-the-scenes footage. For more on this, see below.

TikTok favours fresh content, so make sure to upload at regular intervals. The time of posting is also important. The best advice here is to keep testing different posting days and times, then compare the results.

Presentation Styles for Real Estate and Property TikToks

There are three general presentation approaches you can consider:

An estate agent can be featured in the video talking about the property. This is a great way to create authenticity and can help your engagement, especially if the presenter is comfortable being in front of the camera.

For those that are a little camera shy, the next best option is voiceovers. You can record yourself talking over the video and discuss the features of each room as the camera goes around the property. TikTok makes this very easy in their editing tool.

If you can’t find the right voice for your video tour, you can just add text over your video to showcase the property features. When doing this, ensure you use an appropriate sound for your video to create an engaging experience.

Content is key on TikTok, and to that end you might be wondering what types of videos to create. Here are a few ideas to get you started:

Keep your tours simple and to the point. Start off with the property’s best features, the ones that are going to keep viewers hooked wanting more.

For residential tours, entrances, lounges, and kitchens are always good areas to consider for the beginning of the tour.

For industrial tours, start with the main entrance, before moving through the atrium, offices, and into the main warehouse space. Finally, remember to show the external areas, including the goods yard and car park.

In either case, make sure to cover all areas of the property, but don’t spend more time than needed in each space.

A ‘sizzle-reel’ highlights the best features of a property in a short, punchy form. Drive up the excitement levels with a pacey soundtrack.

When doing TikTok for real estate, showcasing the development process allows you to show features of your property that would otherwise be hidden in the finished product.

Whether it’s building materials, construction methods, or the finishing process, highlighting these in a video stimulates demand for the finished product.

Share testimonials from satisfied clients to build trust and credibility with potential customers. A video tour of a happy client’s property will further show the features, while also adding inspiration.

TikTok Tips & Tricks for Real Estate and Property Marketing

Now that you're familiar with the basics of using TikTok for real estate and property marketing, let's explore some tips and tricks.

One of the easiest ways to increase the visibility of your TikTok videos is by using popular sounds and hashtags related to real estate and property.

Pay attention to trends and incorporate them into your videos to increase their reach. When selecting your sound, make sure to select one that is fit for commercial use to avoid any copyright issues.

Below is a list of hashtags we at Reach sometimes use in our real estate TikToks:

Mastering TikTok for Real Estate and Property Marketing

We need an enthusiastic full-stack developer ready to make their mark.

We’re a successful marcoms agency in Leicester with a strong track record in property marketing and the arts. You’ll be helping a talented creative team take the agency to the next level.

Are you a middleweight web developer?

In the ever-evolving landscape of digital marketing, success extends beyond crafting compelling campaigns – it also involves a profound understanding of emerging data protection and marketing trends. For marketing agencies such as Reach and our UK-based clients, aligning strategies with the latest developments in data protection and marketing is not merely a legal obligation but a vital step in establishing consumer trust and maintaining competitiveness in the market.

Evolution of Data Privacy Regulations in the Post-Brexit Era

In the wake of Brexit, the United Kingdom has witnessed significant changes in data protection and marketing regulations. Remaining informed about these updates is crucial for marketing agencies and their clients. The UK General Data Protection Regulation (UK GDPR) serves as the foundation for data protection and marketing, underscoring the importance of compliance for both legal adherence and responsiveness to evolving consumer rights and expectations. Here’s a breakdown of the most important changes:

 The UK has retained the General Data Protection Regulation (GDPR) as part of its domestic law. The UK GDPR, which is essentially the same as the EU GDPR, governs the protection of personal data in the UK. It came into effect on January 1, 2021, replacing the EU GDPR in the UK.

 The UK has also enacted the Data Protection Act 2018, which complements the UK GDPR. This legislation provides additional details and specifications, addressing certain areas not covered by the GDPR, and is designed to work in conjunction with the UK GDPR.

 One significant area of concern has been the transfer of personal data between the UK and the EU. The UK government had recognised the EU as adequate for data transfers, allowing data to flow freely from the UK to the EU. However, the EU has its own process for determining the adequacy of a country's data protection regime, and this may evolve over time.

 The UK has also implemented a separate framework for international data transfers, as it is no longer covered by the EU's adequacy decisions. Businesses and organisations in the UK must comply with these regulations when transferring data to countries outside the UK.

 Data Protection Impact Assessments (DPIAs):

 The UK Information Commissioner's Office (ICO) continues to play a crucial role in enforcing data protection and marketing laws. Organisations are required to conduct Data Protection Impact Assessments for high-risk processing activities.

 The UK government has the authority to make changes to data protection and marketing laws, and it may amend or supplement the existing regulations in response to technological advancements or emerging challenges.

The GDPR, implemented in 2018, aimed to empower individuals with greater control over their personal data. This has profound implications for marketers who heavily rely on data-driven strategies. Key principles of the GDPR include transparency, consent, and the right to be forgotten, all of which directly impact marketing practices.

Transparency lies at the core of the GDPR. Marketers must be clear and open about the data they collect, why they collect it, and how it will be used. This necessitates comprehensive privacy policies and explicit consent mechanisms, ensuring that users are well-informed about the use of their data.

Under GDPR, marketers are required to obtain explicit consent from individuals before collecting and processing their data. This shift from implied consent to an opt-in model ensures that users have the power to choose whether they want to participate in data collection activities – or not. This has profound implications for email marketing, retargeting campaigns, and other personalised advertising strategies.

One of the fundamental rights granted by the GDPR is the right to erasure, commonly known as the right to be forgotten. This gives individuals the power to request the deletion of their personal data. For marketers, this means implementing robust systems to swiftly respond to such requests, ensuring compliance and building trust with their audience.

Navigating the SEO Landscape with GDPR in Mind

In the realm of Search Engine Optimisation (SEO), where data is pivotal for understanding user behaviour and optimising content, the GDPR introduces both challenges and opportunities.

Balancing Data Collection and User Privacy

While SEO relies on data for keyword research, user behaviour analysis, and content optimisation, it is essential to strike a balance that respects user privacy. Marketers must adopt anonymisation techniques and prioritise aggregated data over individual-level insights to comply with GDPR while still benefiting from valuable SEO insights.

Cookies play a crucial role in tracking user behaviour for SEO purposes. GDPR mandates obtaining user consent before deploying cookies. Marketers must implement clear and user-friendly cookie consent mechanisms, ensuring compliance without compromising the effectiveness of their SEO strategies.

Achieving GDPR compliance is not just a legal requirement but also a strategic move for SEO. Search engines, particularly Google, have emphasised user experience and data privacy as ranking factors. Websites that prioritise user privacy and comply with GDPR are more likely to be favoured by search algorithms, indirectly impacting their SEO performance.

PPC campaigns rely heavily on data to target the right audience, optimise ad spend, and measure campaign effectiveness. From user demographics to browsing behaviour, the information collected is instrumental in tailoring ads for maximum impact. However, this data-driven approach must be harmonised with the principles laid out in GDPR to ensure ethical and lawful practices.

The GDPR imposes strict regulations on the collection, processing, and storage of personal data. For PPC advertisers, this means reassessing data collection methods, obtaining clear user consent, and ensuring transparency in advertising practices. Privacy policies should explicitly state how user data will be utilised, and consent mechanisms must be prominently featured in PPC campaigns.

Obtaining user consent is paramount in PPC advertising under GDPR. Advertisers must implement user-friendly consent mechanisms, ensuring that individuals are informed about the data being collected and are given the option to opt in or out. This transparency not only satisfies legal requirements but also contributes to building trust with the audience.

Under GDPR, the days of sending unsolicited emails are long gone. Consent is the cornerstone of email marketing compliance, and businesses must obtain explicit permission before sending promotional emails. This not only aligns with legal requirements but also ensures that the audience is genuinely interested in receiving communications.

Transitioning to an opt-in model is essential for GDPR compliance in email marketing. This means users must actively choose to receive communications by checking a box or taking a similar affirmative action. Pre-checked boxes or implicit consent are no longer acceptable, highlighting the importance of clear and unambiguous consent.

Every email campaign should include links to the organisation's privacy policy, providing recipients with detailed information on how their data will be used. Transparency builds trust, and businesses should clearly communicate the purpose of collecting email addresses, the type of content subscribers can expect, and how often they will receive communications.

GDPR places significant importance on how businesses handle and store personal data. In the context of email marketing, this translates to robust data management practices.

Email lists containing personal data must be securely stored to prevent unauthorised access. Businesses should invest in encryption technologies and regularly audit their data storage systems to ensure compliance with GDPR security standards.

GDPR grants individuals the right to have their personal data erased. In the context of email marketing, this means businesses must promptly remove a subscriber's data upon request. Implementing clear and accessible unsubscribe options in every email is a crucial step in honouring the right to be forgotten.

In conclusion, the convergence of GDPR and digital marketing is not merely a legal requirement; it's a paradigm shift towards a more conscientious and user-centric approach. By embracing GDPR principles across SEO, PPC, email marketing, and social media, businesses can navigate the intricacies of data protection while building lasting relationships and credibility in the digital realm.

As digital communications continue to evolve, the harmonious integration of GDPR and digital marketing practices remains the compass guiding businesses towards ethical and successful engagements in the interconnected world of the internet.

Navigating through the data protection minefield is just one of the ways Reach can help our clients to trade ethically. To find out more, contact us today.

Navigating the Future: Unveiling Key Data Protection Trends for UK Clients in the Dynamic Realm of Marketing

The latest news from the minds of the Reach team.

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Building Partnerships That Last: Celebrating Leicester Comedy Festival 2025 with Reach

Industrial units for sale: State of Search and Recommendations

Established Leicester Marketing Agency Announces Management Buyout

Mastering TikTok for Real Estate and Property Marketing

Are you a middleweight web developer?

Navigating the Future: Unveiling Key Data Protection Trends for UK Clients in the Dynamic Realm of Marketing

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