Our team at Reach Marketing was recently thrilled to join the launch of the Leicester Comedy Festival 2025 brochure at Voco Leicester. This year, the festival will run from February 5th to 23rd, boasting 720 events across 80 venues. With tickets now on sale, comedy fans have plenty to look forward to.

The event marked yet another year of collaboration with the festival, celebrating a longstanding partnership that began over three decades ago. And what an event it was – featuring laughter, networking, and a showcase of fantastic acts to kick off what promises to be the festival’s biggest and best year yet!

Shaping the Leicester Comedy Festival identity

At Reach, the Leicester Comedy Festival holds a special place in our hearts. It’s not only Europe’s largest and longest-running comedy festival but also a brand we’ve helped shape since its earliest days.

One of the greatest privileges has been helping build the Leicester Comedy Festival’s unique and recognisable identity. Early on, Reach helped to develop the LCF corporate brand, including implementing the now-iconic smile – an emblem that embodies the spirit of the festival and signals to attendees they’re in for a top-quality experience.

The festival brochure: an annual highlight

Each year, designing the Leicester Comedy Festival brochure is one of our team’s most exciting projects. This flagship 180-page guide is a labour of love that showcases every act, performance, and venue involved in the festival. It’s a vital resource for festivalgoers, brimming with detailed listings that are regularly updated to ensure accuracy right up to publication. Our goal? To make the brochure both functional and fun, capturing the festival’s spirit while guiding comedy lovers to the events they won’t want to miss.

From modest beginnings, the Leicester Comedy Festival has grown to become a cornerstone of the comedy world, only rivalled in scale by the Montreal Comedy Festival. We’re immensely proud to have played a role in its expansion since 1994, providing creative support that has helped it flourish into one of Europe’s premier cultural events.

At the launch event, some of our team had the chance to see the festival’s top acts at the Pick of the Fest showcase. Hosted by the talented Nina Gilligan, the show included laugh-out-loud performances by Lindsey Santoro, Darren Harriot, and Jamie D’Souza. It was the perfect way to celebrate the release of this year’s brochure, and we’re thrilled that more people will soon have their hands on it as they plan their festival experience.

As we look ahead to February, we’re excited to see the Leicester Comedy Festival light up our home city once again. We’re honoured to be part of its journey and grateful for a partnership that has brought joy to so many over the years. And, if you’re passing by, don’t forget to 

Find out more about our work with the Leicester Comedy Festival 

Building Partnerships That Last: Celebrating Leicester Comedy Festival 2025 with Reach

Reach Marketing MD Asgoo has a passion for motorbikes. It could be described as his first love and he’s been tinkering with, riding and sometimes racing them for over 45 years. He’s also been a lifelong believer in giving a helping hand to others where he can. So, he’s the ideal Blood Bike rider.

Leicestershire and Rutland Blood Bikes is part of a national network of blood bike organisations. They provide volunteers and vehicles to facilitate the movement of urgent blood products and tissue samples between hospitals and laboratories. LRBB operates in Leicestershire and Rutland and supports the East Midlands Air Ambulance Service. The role also connects with NHS blood banks in Rotherham and hospitals in Birmingham, Coventry, and Nottingham. It’s part of a nationwide, life-saving service that provides essential support to the NHS.

Asgoo is really enjoying the role. “It’s a voluntary thing”, he explains. “I’m pleased to be giving something back and making a difference in health provision.” Most of the shifts he does are overnight, starting at 7pm and ending at 6am. This can be demanding when combined with his full-time job of running Reach Marketing. It’s not uncommon for Asgoo to do a day’s work at the office, followed by a night shift out on his bike, followed by another day’s work.

But he believes the rewards are worth the effort. The National Association of Blood Bikes have a mandate to actively work towards parity with other emergency services, both in terms of legislative support and recognition by relevant government departments. They also ensure riders adhere to defined professional standards, something close to Asgoo’s heart. As an experienced rider he is looking forward to playing his part in helping the Blood Bikers secure their status as a recognised front line emergency service.

Blood, sweat and gears

The 7 types of commercial property videos you need in 2024

The commercial, industrial and logistical real estate industry is becoming more competitive than ever. Limited availability of land, as well as increased costs and interest rates are increasing the supply and demand imbalance of the industry. Therefore, marketing will play an increasingly important role in ensuring your commercial development achieves the desired ROI. Commercial property videos are a pivotal part of commercial real estate marketing campaigns, and creating quality video content can make your property sell quicker.

Read below to find out our recommendations for commercial property videos you need to include in your 2024 marketing activity.

The technological advancement of drones has revolutionised the commercial property videos industry. Drones provide the capability of capturing aerial footage of commercial properties, which previously had to be accomplished by using helicopters in a process that would be lengthy and expensive.

With today’s technology, drones can be used to capture not only aerial footage from the outside of the new commercial development, but they can also be deployed inside the buildings to capture dynamic scenes that help showcase the size and features of the development.

Producing commercial property videos using drones became a lot more accessible, however not anyone can create one. According to UK legislation, drones must be manned by trained professionals who must follow rules and guidelines regarding how and when they can fly a drone. Furthermore, an expert drone videographer will be able to maximise the capabilities of the drone to produce the best footage for a commercial property.

CGI (Computer-Generated Imagery) scheme videos are virtual representations of a commercial development that is yet to be built or finalised. They are created using advanced 3D modelling software and techniques to create realistic images and videos of how the finished development will look.

CGI scheme videos are a central part of most commercial real estate marketing strategies. Firstly, they allow potential occupiers to visualize the finished development and get a better sense of what the space will look like once it's ready to be used. This is especially important for developments that are still in the planning and development stages, as it can be difficult to create a meaningful representation of the finished product without artificially generating the final version.

CGI images of a development are used from the initial planning of a new commercial development; however a video can provide more context and cues to understand the scope of the project. For example, using only still images, it could be hard to show all the different features of the new development, especially when having to account for both external and internal features. For example, a CGI scheme video can show potential tenants what the lobby or common areas will look like or highlight any unique design features or technologies that set the development apart from competitors.

Creating a CGI scheme video is a lengthy and complicated process that requires expertise in 3D modelling, animation, and visual effects. It typically involves a team of skilled professionals including architects, designers, and animators, who work together to create a virtual representation of the development. The process can take several weeks or even months, depending on the complexity of the development and the level of detail required. Furthermore, experience within real estate CGI is also an important factor, as generating not only the buildings but also the environment surrounding the building, including live elements such as cars, people or nature requires a unique set of skills within the CGI industry.

CGI scheme videos are one of the main commercial property video types, as they are a powerful marketing tool that can help secure investment and customers for the project.

Demographic videos are short assets with high informational intent. Their purpose is to present data in an engaging fashion, creating visual cues that transform statistics in actionable insights.

One crucial aspect of any commercial real estate is location. Highlighting the benefits of your commercial property’s location can provide an incentive for prospective clients to choose your property or development.

How close is your commercial property to major motorways? How close is it from major consumer centres? What is the infrastructure around the property like? All of these questions can be easily answered in your demographics video. All of these questions can be potential pain points for your prospects, so addressing them in a way that emphasizes the benefits of your commercial property.

Secondly, when choosing a new commercial property, occupying businesses will need to know that the location will allow them to fulfil their staffing needs. Whereas this is not a concern for commercial properties near big cities such as Manchester or Birmingham, more remote locations might pose demographic questions to the buyers.

A very easy way to promote the viability of your commercial property location is through a demographics video showcasing local demographic data around the locations surrounding the commercial property. Your video can show how many working age adults are available in nearby towns and cities, as well as the estimated time it would take them to reach your new commercial property for their shifts.

One of the main benefits of demographic videos is their cost. These videos can be done using basic animation and will usually not require any filming or advanced 3D CGIs. Furthermore, demographic videos tend to be quite short, averaging between 30s -60s.

Demographic videos should form part of your commercial property marketing plan, as this type of informational content can convince prospective buyers that your location is the right fit for their business.

Instructional videos are aimed mainly at internal use, as they will be useful for occupiers to have to understand how to operate the building’s facilities correctly. These videos can also be used for training staff.

Instructional videos are generally not animated, and they involve a trainer being filmed while they demonstrate the facilities of the building. Therefore, a good instructional video requires a professional camera and microphone, as well as production and post-production editing.

Instructional videos are usually a commercial property video overlooked from the general marketing plan. However, this type of video has will usually be done once the building is complete, giving a great opportunity to get footage of the finalised product, which can then could also be used throughout your other videos. If the commercial property you just built has amazing features, these can be shared on your social channels or form part of other campaigns.

Annual review videos are a staple of corporate video marketing. They provide organisations the opportunity to showcase their performance and achievements. They can be a great morale booster for employees, shareholders and customers alike.

Within commercial real estate, an annual review video can focus on:

new property developments and their progress

share price developments (for publicly traded companies)

Annual review videos have great versatility when it comes to delivery. They can be sent as part of an email or internal newsletter to internal stakeholders and uploaded on the website or posted on social media for customers and followers.

Given that annual review videos are generally released during the end of the calendar year, this can also serve as an opportunity to include holiday specific messaging and blend the video as part of the holiday marketing calendar.

Annual review videos are a convenient way to generate commercial property videos. They are quick to produce, as a mix of animation and existing assets can be used to create the video. Some companies may choose to include filmed messages from key members of the organisation, which could add to the time and effort needed to create an annual review video.

Social media should be part of any real estate marketing strategy. This channel allows for seamless interaction between brands and their followers. Videos are a mainstream way of generating impressions and increasing engagement with social media posts. Therefore, developers and commercial property owners should leverage the benefits of introducing video as part of their social media strategy.

Commercial property videos for social media can take many forms, including the ones covered in this blog. Similar to demographic videos, social media campaign videos don’t need to be very long. Research shows that videos 

 tend to perform best on most social media platforms.

One important factor to consider when producing social media videos is the formatting. The vast majority of your audience will see the video on their phone, most likely in a vertical format. Make sure your video is set to the correct dimensions to accommodate this and make sure the overall output is not cropped or skewed, as this can lead to an unpleasant viewing experience.

Furthermore, social media platforms such as TikTok and Instagram allow filters, stickers, music and many other forms of addons to be applied to videos. These have the potential to enhance the overall feel and delivery of your video. Make sure to use these when necessary to make your commercial property video seamlessly blend in with the other content on the platform.

Most social media platforms allow captions to be automatically generated and displayed on the video. If your video has dialogue within the audio, this is a perfect opportunity to make your content more accessible.

The process of building commercial properties is lengthy. Construction timelapse involves placing a camera on your site which will continuously take photos throughout your project. This creates a unique type of commercial property videos that shows the progress of your development through time.

Timelapse videos work great for commercial and industrial developments, given the large size and intricacies of each project. The end result condenses months or years’ worth of work in just a couple minutes, showing every step of the development journey.

Timelapse construction videos can be implemented in your marketing strategy in different ways. You can have a live feed of the project on your website, giving users a real time view of your progress. Also, timelapse videos can be used in your social media posts to provide updates to your followers, as well as in annual review videos highlighting your successes.

Overall, construction timelapse videos are a great way to preserve the legacy of your business and developments. Given the specialist equipment required, as well as the initial setup considerations, construction timelapse videos should be executed by an expert.

Create Commercial Property Videos that convert

Creating great commercial property videos requires time, expertise, and creativity. From generating complex 3D CGIs of large commercial developments to demographic videos and social media campaigns, the Motion department at Reach Marketing can help you create and implement the best strategy for your business.

Reach may be owned and run by fanatical Leicester Tigers fans, but that didn’t stop us embracing football in the service of the youth game.

Sean Staley is a Group Regional Director for Macfarlane Packaging, one of our major clients. More importantly, his son plays for Annesley AFC. Founded in 2020, this fairly new Nottinghamshire team wanted a new badge to reflect where they were from.

We were happy to help and created a shield design using an oakleaf motif, in honour of the Major Oak. This famous tree was the legendary hiding place of Robin Hood in Sherwood Forest. The badge design celebrates the oak but also subtly echoes the three lions of England. With luck, it may also indicate where some of them are going – nothing wrong with a bit of ambition!

Everyone at the club is delighted with the new badge. In fact, one of the dads has had it printed on his new son’s Babygro!

A new brand for a grass roots youth football team

Real Estate is a niche with heavy competition in the digital landscape. Many businesses fight for visibility as the demand for real estate never disappears. Real estate schema could be a great addition to any website’s digital marketing strategy, as implementing real estate schema markup can have a positive impact on SEO and improve rankings, visibility and traffic.

This article will provide an overview of what schema is, as well as the most important schema markups that should be considered as part of a real estate schema markup plan. The article will also provide a guide on how to upload real estate schema to any website.

Schema is a structured data markup language that provides information about the content of a webpage in a way that is easily readable and understandable by search engines. The use of schema markup enables search engines to better understand the context of the content on a webpage and present it in a more useful and informative way to users.

Schema was created as a collaboration between the largest search engines in the world: Google, Bing, Yahoo and Yandex. Because the code is intended for search engines, it has no direct impact on users. However, the indirect impact can be quite substantial, as search engines are able to use schema code to better understand the content of pages and provide enriched experiences to users.

Schema markups can be efficiently used in the Real Estate Industry to gain a competitive edge, achieve better rankings and increase organic traffic.

What are the benefits of Real Estate schema?

The main benefit of adding real estate schema markup to your website is improved organic performance. Schema provides additional information and context about the content of your website, which helps search engines get a deep understanding of the website. A better understanding of the content of a webpage is positively associated with increased rankings, as Google will be more confident displaying your website as the answer to user queries.

There are specific benefits for generating schema for real estate. Within Google Search Result Pages (SERP), the real estate niche is often dominated by the big players such as Rightmove, Zoopla and OnTheMarket. These websites invest huge resources in their organic performance, and any SEO strategy that can help remain competitive with these websites should be used.

Specifically, correct real estate schema markup implementation can generate rich results. Withing the niche of real estate, rich results can be used to obtain a visual advantage over the competition and improve the chances of a click through to the website.

Rich Results & Rich Snippets for Real Estate

Rich Results and rich snippets for real estate are enhancements to the Google Search Results page, which allow users to see more content in an extended format. The paragraphs below show how different websites in the real estate industry leverage rich results and featured snippets.

In the screenshot below, realestate.com.au uses rich results to showcase the price range of their homes available to sell in London.

Other websites are using rich results to showcase their positive reviews. This is a great addition to the search results page, as having positive reviews prominently displayed on the page will increase user’s confidence in the brand and improve chances of clickthrough to the website.

Zoopla uses rich results to serve additional pages to users. In the example below, they offer the most searched for locations in London as part of the search result. This can be very helpful to users who already know where they want to buy in London, as this will further narrow their search and make their journey more targeted to their interests.

Another form of generating rich snippets for real estate SERPs is to find and target featured snippets. Also known as position 0, these are expanded search results that sit above all other results. Because of their position and format, they are usually the most clicked on result on the page.

Featured snippets usually appear for informational queries.

Generating rich results and rich snippets for real estate queries can be achieved by adding schema markups to your website. Which type of markup should be added depends on the content of each individual page. The list below provides the most common schema types that are associated with real estate schema markups.

The RealEstateListing schema type defines a real estate offer. This is applicable to both real estate products for sale and for lease. This schema type defines the listing as a whole, as other schema types can be used to define particulars.

datePosted – this property marks up the date when the listing became live on the website it is published on

leaseLenght – this property marks up the overall duration of the lease.

The RealEstateListing schema type also borrows properties from other schema types, such as:

The listing offer itself will most likely be the main element of any listing page. So, the focus should be on creating a holistic RealEstateListing schema markup when creating the schema markup plan for a page. It will be a crucial element in providing Google with context about the content of the listing page.

This schema type can also be useful for generating rich results. It is used to markup the property for sale/lease as a single-family home, and it has the following properties:

numberOfRooms – this property highlights the number of rooms available (excludes any bathrooms, closets etc.). This property can be really effective at showcasing the size of the property straight in the search results page.

occupancy – this property highlights the total number of occupants permitted. This markup can be very useful for real estate offers where rooms only are being advertised.

The singleFamilyResidence schema type also borrows properties from the following types, enhancing the real estate schema markup potential:

Organization schema is one of the most commonly used markups, and it should be part of any comprehensive real estate schema markup plan.

Organization schema is usually placed on the homepage, and it provides information about the business that can help it achieve better visibility in search results. Some great rich results & rich snippets for real estate that can be obtained through this schema type include displays reviews under the search result and displaying the logo either next to the search result or as part of the knowledge graph (usually present in branded searches).

Because of the importance and popularity of organization schema, schema.org introduced more specific types to better understand the nature of the businesses being marked up. For the real estate industry, a relevant organizational schema type is RealEstateAgent. This schema type is part of the LocalBusiness subset of organisation types.

The RealEstateAgent schema markup contains properties from the following types:

Videos are a very important asset used in real estate. They are often used to showcase the properties on offer with site and house tours usually being shows, as well as timelapse videos of industrial and commercial properties being built.

A real estate schema markup strategy that encompasses video can push these on to the Google page, allowing users to see and click on the video without having to enter the website first. Videos are usually pushed above organic results, which means using video schema could help bypass organic rankings and show your content at the top of the Google page.

When marking up video there are two possible options:

Use the VideoObject type – this allows the video to be marked up irrespective of other elements on the page

Use the video property- using this option the video will be marked up as part of some other CreativeWork (for example, WebPage). Using this route, a relationship can be created between the video and the CreativeWork it is associated with. The video property will expect a VideoObject type description, therefore not altering the markup possibilities.

The VideoObject type includes its own properties (some of which may not be relevant to the usual videos on real estate websites), as well as borrowing properties from the following:

Real estate purchases can be expensive, and real estate can have a crucial impact on the livelihoods of both sellers and buyers. Therefore, the process of buying/letting real estate is filled with questions. As a result, many real estate websites offer FAQs throughout the website to answer as many of these questions as possible.

Google recognises the importance of providing answers to questions, and as a result the FAQ schema markup receives a very prominent rich result.

FAQ is one of the easiest rich results & rich snippets for real estate to gain, as usually the first two questions marked up will appear under the search result as soon as Google crawls the code:

Apart from appearing under the organic result, FAQ schema can have another positive impact. Most Google search result pages will include a “People also ask” section, where adjacent questions to the initial query are displayed. Marking up content using the FAQ schema provides more context to Google, and as a result this can help place your answer (and a link to your page) in the answers section.

The event schema type can be used to mark up and highlight any particular dates and events regarding the real estate offer. In the example below, event schema is used to showcase dates and times for open house events.

A similar approach can be used to highlight site launches, sale days or any community events that could be linked to the real estate sale / letting process.

The product schema type highlights that an element on the webpage is available for sale. Although this schema type has been created within an ecommerce paradigm, it can also be applied as part of a real estate schema markup plan.

The Product schema type includes many properties but one is of particular importance for real estate. The “offers” property is the one which marks up the price of the product, which is then used in rich results to display the price of the product under the organic result.

Whereas the Product schema markup should sit on the property page (in a real estate scenario this will be the property listing page), Offer schema markup can be applied anywhere on the website. In the example below, the Offer schema markup is applied on a collection page, with the price being identified as a range.

How To Add Real Estate schema to your website

Once you have decided which schema types will work best for the page you are trying to mark up, its time to generate the schema code and upload it to the website. Follow the steps below to find out how to add real estate schema code to your website.

Writing your bespoke code is the most difficult and time consuming part of adding real estate schema to your website. Schema can be written using three different encodings:

Although schema code can be written using any of the options above, Google recommends using JSON-LD.

Writing JSON code can be quite challenging for someone without coding experience, as the language relies heavily on the use of brackets, braces and commas. Using a tool such as Microsoft Visual Studio Code can make the process easier, as the software is able to detect and understand the JSON language format and provide visual cues to help identify any errors.

There are many tools available on the internet that generate schema code without the need for coding. Although these tools are great at providing an easy way to generate schema code, they are usually very limited in their output and will struggle to create code that encompasses different schema types and mark up everything needed on the page.

Although lengthier and more complicated, writing bespoke schema for all important pages of your real estate website will be the best way of reaping the benefits that schema can bring to your website’s organic performance.

Real Estate & Property Listings Schema Markups: How To Create Real Estate Schema Markup

 Reach Marketing Communications, one of Leicester's longest-established marketing agencies, is pleased to announce a successful management buyout. The new leadership team consists of senior Reach figures Owain Prorok and Tara Daya overseeing creative, and Tracey Lloyd and Lucy Bloomfield supervising client relations. The transition already complete, the new directors are already driving the company forward with renewed energy and focus.

Gary Love and Asgoo Pirbhai, the previous owners, have taken consultative roles, ensuring that the company will continue to benefit from their invaluable experience.

Reach Marketing Communications has been delivering industry-leading brands, creative communications, and event management services for more than 30 years.
Our clients come from a wide range of backgrounds, including industry, government, the arts, and professional services but our main specialism is industrial property marketing. The new management team will reinforce these key strengths, with a greater focus on digital marketing, web development, SEO, and social media.

The new Directors express their heartfelt gratitude to Gary Love and Asgoo Pirbhai for all their hard work in establishing Reach Marketing Communications. Their vision and leadership in establishing one of Leicester's most respected marketing agencies has provided a solid foundation for the new management team to build upon.

"We are thrilled to drive Reach Marketing Communications forward with fresh energy," said Owain Prorok, Creative Director. "Our talented team is dedicated to building on our established strengths and embracing new digital innovations. We look forward to continuing our work with our valued clients, plus welcoming new ones as we expand our service offering."

 Reach Marketing Communications is a leading marketing agency based in Leicester, UK, known for its expertise in brand development, creative communications support, property marketing, and events. With a 30-year history, Reach provides creative and compelling digital and print marketing solutions to a wide range of clients, including industry, government, professional services, the arts, and property.

Established Leicester Marketing Agency Announces Management Buyout

The latest news from the minds of the Reach team.

Bulletin board.

Building Partnerships That Last: Celebrating Leicester Comedy Festival 2025 with Reach

Blood, sweat and gears

The 7 types of commercial property videos you need in 2024

A new brand for a grass roots youth football team

Real Estate & Property Listings Schema Markups: How To Create Real Estate Schema Markup

Established Leicester Marketing Agency Announces Management Buyout

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